Showing posts with label Daniel Smith Summer Sale Catalog. Show all posts
Showing posts with label Daniel Smith Summer Sale Catalog. Show all posts

Tuesday, April 22, 2008

Watercolor Artist Tom Hoffman gave a FREE Watercolor Demo last Saturday at the Seattle Daniel Smith Store


WaterColor Artist Tom Hoffmann gave a FREE Watercolor Demonstration last Saturday, April 19, at our Daniel Smith Store in Seattle.

Tom talked about his painting philosophy, his creative process, shared with us some of his watercolor "sketches" from his travels in Mexico and painted a watercolor street scene from one of the sketches. It was especially interesting to listen to Tom talk about watercolor painting because one of his street scene paintings is on the cover of our new Daniel Smith Summer Sale Catalog.

Some of Toms' tips for the attendees were that for him it's about "what not to paint" that painting is a process of editing out everything but the essential visual keys. He later added that he "prefers to leave something for me [the viewer] to add to the piece".

He also described it as kind of like a horizontal "graph" or timeline....

Photo (too much info) <----> An artists balancing ("how little can you do and still tell the story") <----> sketch (too little info)

Tom shared with us how he mixes really rich, "not murky" darks (shadows) in his paintings by mixing Daniel Smith Watercolors in Phalo Blue, Quinacridone Red and Quinacridone Gold. In the new Daniel Smith Summer Sale Catalog on page 3, Tom talks more about this and other watercolor tips that he has found, definitly worth reading!

The audience was very attentive watching the painting come alive under Toms' brush and watercolor, it was really amazing to watch it happen.

A couple of other things Tom said that I noted down because I thought they were interesting and motivational were: "The role of the pencil is to allow me to confidently put the paint down". Darks are the "narrative content, and the forms that are worth looking at". "I like gorgeous paint more than anything else". And lastly, "I want people to say: 'Hell, I can do that!'"

Tom Hoffmann is an instructor atthe Gage Academy of Art and will be offering workshops later this year through Daniel Smith, more information to be posted later. The workshops will be an excellent opportunity to learn from a very good instructor.

Monday, April 21, 2008

Training For Our New Daniel Smith Summer Sale Catalog


The new Daniel Smith Summer Sale Catalog has been mailed out and you should be receiving it very soon if you haven't already gotten it. To be ready for your questions about new products in this catalog, we had training sessions last week for the Call Center and Store sales people. Our trainers, Thom Wright and artist Jennifer Phillips did a great job filling everyone in on the benefits of the new products so we could pass them on to you, and pointed out the terrific values of the items that are now ON SALE for you!

There are a couple of new Daniel Smith Paints being introduced in this catalog. Two new Daniel Smith watercolors: Smalt Genuine and Perylene Violet (everyone attending got tubes to play with!) a very beautiful blue and a juicy reddish violet on page 3. Also, a new Daniel Smith oil paint: Cadmium Red Medium Hue " offers an "alternative to classic Cadmium Red. It's a vibrant, strong primary red...an organic color, it has high chroma and strong opacity", on page 23.

A couple of other things that caught my eye during the training session I attended. The first was the new Atria Stainless Steel Brush Washers in three sizes on page 59, they are airtight to prevent odors and spills. The other was the new A-Frame Studio Easel on page 95. which has a wood tray to brace the legs and provides some storage, and tilts both forward and back.

If you have not received a catalog and would like one, click here to request a Daniel Smith Summer Sale Catalog ...we are now ready for You!